(Stevens Point, WI) – Midwesterners have flocked to Stevens Point for decades to stock up on seasonal Point Bock Beer, sometimes filling up entire vehicles and traveling across multiple states to collect cases. This retro tradition continues with its classic recipe. Point Bock Beer is available in 6-pack 12oz bottles, 4-pack 16oz cans, 24-pack 12oz. bottles and on tap.
For years, Point Bock has been enjoyed by loyal fans on draft and in 24-pack loose bottles. Recently, Point Bock has also been packed in travel-friendly 4-packs of 16oz cans. “Adding 6-pack bottles last year was entirely due to customer demand,” explains Point Marketing Director Julie Birrenkott. “A lot of Point Bock fans enjoy splitting a case with friends. The individual 6-packs make sharing even easier, and invites new drinkers to try a classic brew.”
The origin of Point Bock Beer can be traced back to 1938. Production was discontinued in 1942, but returned after WWII in 1945. Since then, for more than 75 years, the arrival of Point Bock in late-winter has been a reason for Midwesterners to celebrate. “After the holidays I look forward to a traditional beer release like Point Bock,” says Brewmaster Mike Schraufnagel. “Point Bock’s toasty malt sweetness, full-bodied flavor, and rich roasted aroma really stand up to the cold and help you savor the season.”
Over the history of Point Bock, the flavor profile has remained incredibly consistent. The current recipe, which was rediscovered in the Point Brewery Archives, employs Tettnang hops, toasted Caramel and Carapils malts, and flaked corn. “It’s ‘big’ compared to a beer from the 1970s, but super smooth and balanced by today’s standards.” according to Schraufnagel.
About Stevens Point Brewery
Home to Point Special Lager, Point Craft Beers, Ciderboys Hard Ciders, Whole Hog Brews, and Point Sodas, the Stevens Point Brewery has survived and thrived for more than 165 years thanks to a loyal community in Wisconsin, which radiates out.
